Vision

We want to be preferred and profitable

Preferred
Being preferred implies that we are the number one choice – and we can not hope to be preferred by all.
For those who prefer us we understand that it is a privilege which requires a dedicated, innovative effort.

Profitable
You can easily be preferred and loose a fortune, so the two go hand in hand.
All in our organisation, not only the commercial people, must have a view to profitability, so that we can continue to be preferred in the future.

Mission Statement

“We are dedicated to innovative and individual shipping solutions”.

Dedicated
We are committed to doing the best that we can – no short cuts.

Innovative
Dedication alone is not enough, we also have to be innovative all the time.

Individual
Individuality has long been a shipping characteristic.
We respect that, and want the individuality to be in accordance with the customer’s requirements.

Shipping Solutions
are what we provide. The core of our business is ocean related but it often includes land transportation.
The more demanding it is, the more we like it – to prove the added value of our expertise.

Core Values

Pride in our work
We want to be proud of our own work as well as that of our colleagues.

Reliability and safety awareness
Our customers, suppliers and others shall be very confident that what we offer is a reliable shipping solution.
Our vessels can cause great damage to human beings and to the environment.
Safety awareness must be present in all we do, also for those working in the office.

Delegate responsibility and accountability
Responsibility as well as authority must be given to the person directly in contact with the customer, supplier or other interested party. Accountability requires praise as well as constructive criticism.

Creative and inspiring working environment
We are not paid to preserve the current state of business. On the contrary it is the responsibility of all of us to create our future. Creativity, innovation and improvement define individual performance as well as teamwork.
The environment must be encouraging and inspiring. There is no such thing as a bad idea!

Talent is encouraged but team-spirit is essential
Emphasis is placed on individual qualities, and future plans will be made for those who have talent and are willing to use it. Talent can be a number of things, i.e. leadership, entrepreneurship, creativeness, shipping knowledge.
However, as with a football team, teamwork is also essential. That is another reason why we need different talents in our organisation.

Entrepreneurship drives our actions
Our motive for action and change is entrepreneurship – which means we are able to change direction and focus area fast, but always with due respect to the safety of personnel, environment and the property. Therefore, the talent of entrepreneurship will be encouraged.

One to one relations
The one to one relationship is the basis on which we should handle our customers in order to be preferred by them. These relationships are based on the individual customer’s needs.